Responsible Wool: How to Choose the Best Certification for Your Brand
Wool is a noble and valued material in the textile industry, but its production can raise environmental and ethical concerns. Between animal welfare, ecological impact, and traceability, how do you select the most suitable certification for your ready-to-wear brand? This guide helps you understand the strengths and weaknesses of the main wool certifications.
Why Choose Certified Wool?
-
Ensure animal welfare
-
Guarantee more sustainable production
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Provide transparency to your consumers
Certification Comparison
|
Certification |
Strengths |
Weaknesses |
|---|---|---|
|
RWS (Responsible Wool Standard) |
- Guarantees sheep welfare - Supply chain traceability |
- No social criteria |
|
GRS (Global Recycled Standard) |
- Encourages the use of recycled wool |
- Reduces environmental footprint - Less relevant if your brand focuses on virgin wool |
|
GOTS (Global Organic Textile Standard) |
- Wool from organic farming - Strict social and environmental standards |
- Lengthy and costly certification process |
|
OEKO-TEX Standard 100 |
- Guarantees the absence of harmful substances - Internationally recognized certification |
- Does not guarantee animal welfare or responsible wool sourcing |
Which Certification Should You Choose for Your Brand?
Ask yourself the following questions:
- Is your priority animal welfare, environmental impact, or wool quality?
- Is your target audience sensitive to labels and certifications?
- Does your budget allow for investment in a demanding certification?
Some Recommendations Based on Your Needs:
-
RWS: ideal for ensuring ethical and traceable wool
-
GRS: an eco-friendly option for incorporating recycled wool
Conclusion
Each certification has its advantages and limitations. The key is to choose the one that aligns with your brand’s values and your customers’ expectations. So, what will be your next step toward more responsible fashion?